eCommerce Marketing Mentoring | Shopify, Klaviyo and Meta with Claude | PROACTIVE Co
Chris Hogan leading a company AI workshop

eCommerce Marketing
Mentoring.
Four months to a team that hums.

Shopify, Klaviyo and Meta have always been run by hand, one tool at a time. Claude is now the glue between them. Over four months I mentor your marketing team to build with it, run it and know when to step in. The repeat work runs itself and your people get their time back for the campaigns that matter, backed by numbers the board can trust. Led by Chris Hogan, thirty years in marketing and twenty running an agency.

  • Shopify
  • Klaviyo
  • Meta Ads
  • Google Ads
  • GA4
  • Claude
Book a discovery call → See the four months →
PROACTIVE Co
eCommerce Marketing Mentoring
Who
Shopify brands and the marketing team behind them
Length
Four months
Rhythm
Fortnightly working sessions with your team, plus a monthly review
Where
Burleigh Heads, on Zoom or at your office
A small number of brands at a time, so each team gets proper attention.
Book a discovery call →

Online stores we have built, marketed and grown since 1998. Supplements, jewellery, pets, sport, wellness, tourism and homewares. Most of them on Shopify.

York Jewellers Eco Sustainable House iCoolsport Currumbin Wildlife Sanctuary Body Science Vitamin King Nutrition Warehouse Jumbo Pets Sporty's Warehouse Sporty's Health Vive Health Fitness Cartel Boxing Warehouse Biotica Water Flamehill Vineyard Poolset Dive Warehouse

The hours were always between the tools.

A new landing page meant a designer and a developer. A Klaviyo flow meant an afternoon of clicking, and a Meta audience build meant another. The Monday report meant three exports and a spreadsheet. Now your team can build all of it with Claude, and the report lands in your inbox before you've had your coffee.

Take AI away tomorrow. Does anything change in your marketing? If not, your team is dabbling. Four months is how that stops.

Claude does the building.
Your people do the thinking.

We still need humans in the loop. The best use of your team's time is understanding what's resonating with the market and turning that into campaigns. The building can be done with Claude and checked by a person who knows the store. This programme teaches your team where that line sits.

What Claude takes on

  • 01
    Shopify pages and sectionsLanding pages, theme updates and custom sections, built with Claude instead of waiting on a designer and a developer.
  • 02
    Klaviyo flows and campaignsAutomations and campaigns drafted, built and tested in a fraction of the clicks.
  • 03
    Meta audiences and campaignsAudiences and campaign structures built from your plan, ready for a person to check and launch.
  • 04
    The morning reportShopify sales, Meta spend and Klaviyo revenue in one read, in your inbox every morning.

Where your people come in

  • 01
    The store lensTesting every change on mobile and desktop. Knowing this will work because of that, and that won't because of this.
  • 02
    The market lensWhat customers are feeling, the season, the economy and the word on the street. That decides which campaign runs when.
  • 03
    The numbers lensSetting up the ads, checking for errors and making sure the numbers stack up before a dollar moves.
  • 04
    In the loop, or over itKnowing when to let it run, when to push back and when to get in and do the work yourself.

Strategy first. Numbers your board will believe.

Faster tools don't help if nobody can say why a campaign should run, or whether it worked. Your team plans with the PROACTIVE marketing methodology from my book, Building Brands on Purpose. It's how they get strategic and tactical about campaigns, and see the right data to make the right call. Then they report to senior management and the board with facts, not a feeling.

Plan
Why this campaign, why now

Before a campaign runs, your team can show the research, the market read and the numbers behind it.

Prove
Did it pull off

After it runs, a clear report on what it cost, what it made and what to change next time.

Benchmark
What good looks like

Claude runs the numbers on your old campaigns and past sales, so your team knows a good result from a bad one.

Levers
What to tweak, what to leave

Knowing the systems well enough to pull the right lever, and to leave alone what's already working.

As John Doerr put it, measure what matters. Data is only as good as the lens you put on it. That lens is your team's knowledge of the store and the research they've done in the market. Four months is how they learn to apply it.

Four months.
Diagnosis to humming.

Month 1 · Diagnose

We look at how your store, email, ads and reporting are set up today, and how your team spends its week. You get a clear read on what's working, what isn't, what to build first and the numbers we'll measure it by.

Month 2 · Plug in and build

Claude goes in as the glue between Shopify, Klaviyo and Meta. Your team builds the first jobs with me beside them, starting with the morning report.

Month 3 · Run and refine

We review what's running and what could run better. Your team plans campaigns with the PROACTIVE method, takes on more of the building and starts reporting results upwards.

Month 4 · Humming

Your team runs it. If someone isn't there yet, you'll know, and you'll have what you need to decide where each person is best spending their time.

What your team learns along the way.

  • How to use each tool with Claude
  • How to plug them in
  • How to get the reports they need
  • When to push back on what Claude gives them
  • When to do the work themselves
  • How to test a store change before it goes live
  • How to plan campaigns with the PROACTIVE method
  • How to read good numbers from bad
  • How to report results to the board
  • Human in the loop, or human over it

Results from the stores we have grown.

The same person who did this work mentors your team. Not a trainer reading from a deck.

2x
Eco Sustainable House

Doubled the conversion rate and doubled sales in four months.

6000%
Currumbin Wildlife Sanctuary

Growth in online sales after the site, the funnel and the campaigns were rebuilt around the ticket purchase.

7 yrs
York Jewellers

Fractional marketing director through the rebrand and the move to Shopify, leading their internal team and the ad spend.

70+
iCoolsport

Countries served after the 2024 global ecommerce relaunch. Four years as Ecommerce Director.

Sporty's Health has been a client since their first shopping cart in 2004. Body Science was a thirteen-year relationship. We built our own ecommerce platform before Shopify existed, so we know what sits under the hood.

Chris Hogan, PROACTIVE Co

Mentored by someone who has led the team.

I'm Chris Hogan. Thirty years in marketing and twenty running a content marketing and multimedia agency. I have led marketing teams across Australia, the USA, the Philippines and Poland. Ecommerce Director at iCoolsport for four years. Fractional marketing director at York Jewellers for seven, leading their internal team. I have owned the Meta and Google spend for eight-figure stores and built the reporting that pulls Shopify, ads and email into one view. Now I build with Claude every day, for my own business and for clients. Author of Building Brands on Purpose.

Built for Shopify brands with a small marketing team, or a founder doing the marketing themselves, who run Klaviyo and Meta and want their people on the campaigns, not the clicks.

Asked by store owners.
Answered here.

How much does it cost?
It depends on the size of your team and your store, so the price comes in writing after a free discovery call. You'll know the full cost of the four months before you commit.
Do you do the work for us?
No. This is mentoring. Your team does the building with me beside them, so the skill stays in your business when the four months end. If you also want parts of it built for you, we scope that separately.
Does my team need to be technical?
No. If they can run Shopify, Klaviyo and Meta, they can do this. The setup is the hardest part and we do it together. Their job is to know the store, the customers and the market. That's the valuable bit, and it's something AI can't bring.
What if we're not on Shopify?
Bring what you run. WooCommerce, BigCommerce, Neto and the rest all have data we can get in front of Claude. Shopify, Klaviyo and Meta are the stack we see most, so they lead the page, but the programme is built around yours.
Does Claude get access to our store?
Only what you give it. It's set up under your logins, with read access where read access is enough. Nothing is published, sent or spent without a person pressing the button, and you can switch it off whenever you like.
What if my team isn't humming by month four?
Then you'll know exactly why, and you'll have what you need to make the call. Sometimes it's a gap in the setup, which we fix. Sometimes it's a question of who is best placed to do what. Either way you decide with clear information, not a hunch.
What happens after the four months?
Your team keeps running it. Some brands keep a monthly review going. You decide that at the end, not before.
Can we try it before committing to four months?
Yes. Start with the eCommerce AI Workshop, a half or full day on your own store. It's the quickest way to see Claude working on your stack.

Get your team humming.

Start with a free discovery call. We'll look at your store, your stack and your team, and you'll know if this is the right fit.

Book a discovery call → Or start with a workshop
Burleigh Heads, on Zoom or at your office · 1300 636 334

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