Half day
$990 inc GST
- Thursday or Friday, 9am to 12pm
- In person at Burleigh Heads, or online via Zoom
- Claude set up and connected to your store
- One or two jobs built and running on your machine
The eCommerce
AI Workshop.
Your store, run with Claude.
One session, your store, your numbers. You bring the jobs that eat your week, from the Monday trading report to product copy, Klaviyo flows and the Meta ad calls. We put Claude to work on them in the room, on your own machine, and you leave with the work running. Led by Chris Hogan, who has been growing online stores since 1998.
- Shopify
- Meta Ads
- Klaviyo
- Google Ads
- GA4
- Claude
One-to-one · Thursdays and Friday mornings
The eCommerce AI Workshop
Who
Founders, operators and marketing leads running a store on Shopify
Where
Burleigh Heads. Half days also on Zoom
When
Half day, Thu or Fri 9am to 12pm · Full day, Thu 9am to 3pm
Price
$990 half day · $1,650 full day, inc GST
Two days a week, around client work, so dates are limited.
See open dates →
Online stores we have built, marketed and grown since 1998. Supplements, jewellery, pets, sport, wellness, tourism and homewares. Most of them on Shopify.
Results from the stores we have grown.
The same person who did this work runs your workshop. Not a trainer reading from a deck.
2x
Eco Sustainable HouseDoubled the conversion rate and doubled sales in four months.
6000%
Currumbin Wildlife SanctuaryGrowth in online sales after the site, the funnel and the campaigns were rebuilt around the ticket purchase.
7 yrs
York JewellersFractional marketing director through the rebrand and the move to Shopify, leading their internal team and the ad spend.
70+
iCoolsportCountries served after the 2024 global ecommerce relaunch. Four years as Ecommerce Director.
Sporty's Health has been a client since their first shopping cart in 2004. Body Science was a thirteen-year relationship. We built our own ecommerce platform before Shopify existed, so we know what sits under the hood.
Bring the jobs that eat your week.
- The Monday trading report
- Product and collection copy
- Klaviyo flows and campaigns
- Meta ad creative and the spend calls
- Customer service replies
- Returns and order queries
- Reorder and stock signals
- Supplier and 3PL emails
- Promo and sale planning
- SEO and AI search visibility
- Anything repetitive in your store
Take AI away tomorrow. Does anything change in your store? If not, you're dabbling. This workshop is where that stops.
Your store,
running on Claude.
This is for the people who run the store day to day. The founder watching the dashboard, the marketing manager juggling Klaviyo and Meta, the operator answering the same customer email forty times a week. You bring one real job. We get Claude doing it, with your Shopify, Meta and Klaviyo data in front of it, set up on your machine, in the room. Not a lecture. Your actual store, properly underway by the time we finish.
What you walk away with
- 01Your first job runningThe weekly trading read, the product copy run, the Klaviyo draft or the Meta creative round, built on your store and running on your machine. If it's small enough we finish it in the room.
- 02Claude set up and talking to your stackClaude on your own laptop, reading your Shopify, Meta and Klaviyo data, with your brand voice and your rules living with you. You own it, not a platform.
- 03The method to do the next oneYou leave able to build the second job yourself, and a clear picture of what AI should and shouldn't touch in your store.
What stays with you
- 01You make the callsClaude drafts the report, the copy and the recommendation. You read it and decide. Nothing goes out, no spend moves and no price changes without you.
- 02Your customer relationshipsThe machine takes the repeat work so your people keep the customer. Service gets faster and more consistent, not colder.
- 03Prepped for your storeBefore we meet you answer a few short questions about your store, your stack and the job driving you mad. Your first win is prepped before you walk in.
How the workshop works.
1 · Before we meet
You answer a few short questions about your store, your stack and the job you want gone. I prep your first win. A five-minute tech pre-flight means we spend the session building, not installing.
2 · Set up
We get Claude running on your own machine and connected to your store, your ads and your email. This is the part most people never get through alone. We do it together.
3 · Build it
We take your real job and build it one piece at a time, checking each piece against your numbers as we go. Understand the problem, plan, build, check, save. That discipline is what makes it something you can trust.
4 · Underway and yours
You drive it yourself, with me beside you. Small jobs get finished and put on repeat. Bigger ones leave with the best possible start and the method to carry them through without me in the room.
Learn it from someone who has run the store.
I'm Chris Hogan. Thirty years in digital marketing and software, and most of it spent on online stores. Ecommerce Director at iCoolsport for four years. Fractional marketing director at York Jewellers for seven. Thirteen years with Body Science. I have owned the Meta and Google spend for eight-figure stores, built the reporting that pulls Shopify, ads and email into one view, and I now build that with Claude for businesses that want to own it. Klaviyo partner. Author of Building Brands on Purpose.
No fine print. In the session I get Claude set up on your machine, connected to your stack, and your first real job underway. If it's small enough it gets finished and put on repeat. If it's bigger, you leave with the best start you could get and everything you need to keep going.
Half day or full day.
Booked and paid online.
Pick a date and pay by card when you book. You get a tax invoice, and most people put it through the business.
Full day
$1,650 inc GST
- Thursday, 9am to 3pm, in person at Burleigh Heads
- We break 12pm to 1pm and a Japanese lunch is included
- Room to get the report, the copy and the email side all moving
- Everything in the half day, twice the ground covered
Sessions run Thursdays and Friday mornings, around client work, so dates come and go. We need at least one week's notice so your session can be prepped. Bringing your marketing team or the whole store crew? See the on-site team workshop, priced by headcount. Not sure which suits you? Talk to Chris.
Open dates.
Pick one and you're booked.
Thursdays and Friday mornings, straight from my calendar and updated every hour. Half days run 9am to 12pm, at Burleigh Heads or on Zoom. Full days are Thursdays at Burleigh, 9am to 3pm with lunch.
Asked by store owners.
Answered here.
Do I need to be technical?
No. If you can run a Shopify store you can do this. The setup is the hardest part and that's exactly what we do together. Your job is to know your store, your customers and the job you want gone. That's the valuable bit, and it's something AI can't bring.
What if we're not on Shopify?
Bring what you run. WooCommerce, BigCommerce, Neto and the rest all have data we can get in front of Claude. Shopify, Meta and Klaviyo are the stack we see most, so they lead the page, but the session is built around yours.
Does Claude get access to my store?
Only what you give it, with you watching. We set it up on your machine, under your logins, with read access where read access is enough. Nothing is published, sent or spent without you pressing the button. You can see exactly what it can touch and switch it off whenever you like.
What should I bring?
Your laptop with admin rights, your Shopify, Meta and Klaviyo logins, and one real job you do often and find tedious. A recent trading report, a product you need copy for, or the flow you have been meaning to fix all work well. If your data is sensitive we can work on a sample.
Do I need my own Claude subscription?
You'll need a paid Claude plan. Personal or a team plan both work for the session. We point you to the right setup as part of the pre-flight.
In person or online?
Half days can be in person at Burleigh Heads or online via Zoom. The full day is in person, because lunch is part of it. On Zoom we share screens and I help drive your setup, so wherever you are, we work on your real store and your real job.
Can my marketing manager come instead of me?
Yes, and often that's the right call, because they run the tools every day. Two people from the same store can share a half day. For three or more, the on-site team workshop is the better fit.
What happens after the session?
You leave with your first job running and the method to build the next one. Plenty of people come back for a second session to go deeper. If you want the whole store running this way, we talk about a monthly build and you decide after that conversation, not before.
Stop doing the work a machine can do.
Thursdays and Friday mornings only.
$990 · $1,650
Half day or full day · inc GST · one-to-one
Burleigh Heads or online via Zoom · 1300 636 334
Times don't suit?
Tell me when works.
Leave your details and the store job you'd like help with, and I'll be in touch with a time that fits. You also get first pick on new dates before they're announced.
Got it.
I'll be in touch with a time that works for you.