Half day
$990 inc GST
- Thursday or Friday, 9am to 12pm
- In person at Burleigh Heads, or online via Zoom
- One or two problems solved and running on your machine
- The method to build the next one yourself
1:1 AI Coaching.
Bring the problem. Leave with it solved.
Just you and Chris Hogan, on your own machine. Bring the problems eating your week and we solve them with AI in the room, from brand and messaging to operations, marketing, paperwork and automations. Thirty years across digital marketing, software, SEO and advertising means most problems have a picture of the answer the moment you describe them. You leave with the work running and the skill to keep going.
One-to-one · Thursdays and Friday mornings
1:1 AI Coaching
Where
Burleigh Heads. Half days also on Zoom
When
Half day, Thu or Fri 9am to 12pm · Full day, Thu 9am to 3pm
Notice
One week, so your first win can be prepped
Price
$990 half day · $1,650 full day, inc GST
Two days a week, around client work, so slots are limited.
See open dates →
You're good at your job. You're just buried.
Your real work,
one-on-one.
This is for owner-led operators in South East Queensland, construction and trades first, with repeat work eating their week. The jobs where you move data between sources, cross-reference it, run the same calculation and turn it into a report. You bring one real task. We get stuck into building the assistant for it, set up on your machine, in the room. Not a lecture. Not theory. Your actual work, properly underway by the time we finish.
What you walk away with
- 01Your project, properly underwayThe platform set up, the hardest parts out of the way, and your real task started with a clear method to follow. Bring the messy, repetitive one. If it's small enough, we may finish it into something repeatable in the room.
- 02Claude Code on your machineSet up and running on your own laptop, with the files, structure and memory living with you. You own it, not a platform.
- 03The foundation to keep goingYou leave able to build the next one yourself, and a clear sense of what AI should and shouldn't do in your role.
This is augmentation
- 01You stay in controlYou're the human in the loop who checks the work. Claude does the heavy lifting, you make the call. It never acts without you.
- 02Less mundane, more youHand off the data entry, the cross-referencing, the weekly grind. Get your hours back for the work you're actually good at.
- 03Prepped for your jobBefore we meet you answer a few short questions about your role, your tools and the task driving you mad. I prep your quick win in advance.
We're here to help. Bring any of these.
- Consistent brand and messaging
- Operations
- Communication
- Productivity
- Paper-based systems
- Digital marketing
- Website development
- Graphic design
- Social media advertising
- Automations and workflows
- Custom-built AI software for your business
The list is longer than this. If it's complex, repetitive or stuck, it's a candidate.
What could you build
Bring the job
that bores you.
These are real jobs we've turned into AI assistants in sessions and workshops. Yours doesn't need to be on this list. If it's repetitive and it eats your week, it's a candidate.
Brand guidelines
Got a logo? Turn it into a full brand guide: colours, fonts, voice. It underpins everything you produce from then on, and you don't even need a website to start. One of the easiest, highest-leverage first builds.
Email triage
The boring one. Sort and prioritise your inbox and draft replies in your voice, so email stops running your day.
Meeting summaries
Turn a transcript into clean notes, decisions and action items, in your format, every single time.
Complex construction estimating
One of the biggest wins we've built: a complex construction estimating job taken from ten hours to ten minutes. A massive one for the trades.
Marketing reporting
Weekly reports stitched by hand across ad accounts used to take two hours. Drafted from live data, reading Google Ads, Meta and Search, in about fifteen minutes.
The fortnightly numbers job
A recurring calculation someone did by hand every fortnight, turned into one repeatable routine: drag the export in, it cleans the data and runs the numbers, you approve.
Bookkeeping admin
Receipt entry and categorisation off your plate, reading your accounts live, so you read the numbers instead of re-keying them.
Prospect research & proposals
Score leads against your ideal customer, research them, and draft on-brand proposals straight from the conversation. You talk to buyers, not write them up.
We work with Google Workspace and Microsoft 365, on Mac and Windows. We build around the stack you already run, not the other way around.
How a session works
Your problems. Properly solved.
1 · Before we meet
You answer a few short questions: your role, your tools, and the repetitive task you'd love gone. I prep your quick win. A 5-minute tech pre-flight makes sure we spend the session building, not installing.
2 · Set up
We install Claude Code on your own machine and get you running. This is the part most people would never get through alone. We do it together.
3 · Build it
We take your real task and build the assistant for it, one piece at a time, checking each piece as we go. Understand the problem, plan, build, check, save. The discipline that makes a tool you can trust.
4 · Underway and yours
You drive it yourself, with me beside you. If your task is small enough we may finish it and get it running on repeat. If it's bigger, you leave with the best possible start and the method to carry it through on your own.
The honest promise
I make promises
and I keep them.
No fine print, no asterisks. Here's exactly what you get. In our session I set you up on the platform, get the hardest parts out of the way, start your real project with you, and give you a clear method to follow so you walk out properly underway. If your task is small enough, we'll get it to something repeatable you can run again and again, maybe even on a schedule. If it's bigger than one session, you'll leave with the best possible start and everything you need to keep building it without me in the room. Either way, you walk out further than weeks on your own would get you.
Pricing
Half day or full day.
Booked and paid online.
Pick a date that suits you and pay by card when you book. Your employer may cover it, and you get a tax invoice for it.
Full day
$1,650 inc GST
- Thursday, 9am to 3pm, in person at Burleigh Heads
- We break 12pm to 1pm to refuel, and a Japanese lunch is included
- Room to work through several problems, start to finish
- Everything in the half day, twice the ground covered
Sessions run Thursdays and Friday mornings, around client work, so dates come and go. We need at least one week's notice so your session can be prepped. Three or more from the same team? See the on-site team workshop. Not sure which suits you? Talk to Chris.
Open dates.
Pick one and you're booked.
Thursdays and Friday mornings, straight from my calendar and updated every hour. Half days run 9am to 12pm, at Burleigh Heads or on Zoom. Full days are Thursdays at Burleigh, 9am to 3pm with lunch.
From the room
What people walk
out able to do.
The most technical they've ever been
People with no coding background end up installing real developer tools and running their own assistant from one command. The hard part is exactly where the value lands, because they'd never have gotten there alone.
A weekly grind, automated
One attendee brought a messy fortnightly job he did by hand every time. We built it into a tool that runs from a single command, with him checking the numbers. His words: "That's what I'm talking about."
They own what they build
The files, the structure and the memory live on your machine, not rented in the cloud. You keep it, you extend it, and it's yours when you move on.
Why learn it from me
The fastest way through the hard part. Sitting next to you.
You could spend weeks figuring out the setup, the false starts and the dead ends on your own. Or you can do it once, properly, with someone who has already been through it. A half day or a full day, your real problems, and you walk out properly underway, with something you understand and can carry on yourself. That's the difference between watching a tutorial and actually owning the skill.
AI doesn't take everyone's job. It takes the jobs of those unwilling to leverage it to 10x their expertise.
Questions we actually get asked
Asked in the room.
Answered here.
Do I need to be technical?
No. People with no coding background do this and walk out underway, with the hard part behind them. The setup is the hardest part and that's exactly what we do together. Your job is to know your work and the task you want help with. That's the valuable bit, and it's something AI can't bring.
Mac or Windows?
Either. If you're on a Mac, make sure you know your Apple ID and password before we meet, we'll need it during setup. There's a short pre-flight in your booking confirmation so we don't lose session time to installs.
In person or online?
Half days can be in person at Burleigh Heads or online via Zoom. The full day is in person, because lunch is part of it. On Zoom we share screens and I can help drive your actual setup, so wherever you are, we work on your real machine and your real task.
What should I bring?
One real task you do often and find tedious, the messier and more repetitive the better, plus a sample of the actual data or files it involves (de-identified if it's sensitive). And admin rights on your laptop so we can install the tools.
Do I need my own Claude subscription?
You'll need a paid Claude plan. Personal or a work/team plan both work for the session. We'll point you to the right setup as part of the pre-flight.
How does payment work?
You pay by card when you book. A half day is $990 inc GST and a full day is $1,650 inc GST. You get a tax invoice your employer can cover.
Will my employer pay for it?
Often, yes, because it makes you better at your job. We can send an invoice or a receipt so you can claim it or have your employer cover it.
What happens after the session?
You leave with your project underway and the foundation to carry it on solo. Plenty of people come back for a second session to go deeper, or to build something bigger properly. If you want to take it further, just ask.
Stop doing the work
a machine can do.
Thursdays and Friday mornings only.
$990 · $1,650
Half day or full day · inc GST · one-to-one
Burleigh Heads or online via Zoom · 1300 636 334
Times don't suit?
Tell me when
works for you.
Leave your details and the task you'd like help with, and I'll be in touch with a time that fits. You'll also get first pick on new workshop dates before they're announced.
Got it.
I'll be in touch with a time that works for you.