Become an
AI-capable
leader.
PROACTIVE Co helps businesses get found and get capable as search shifts to AI. We get you named in ChatGPT, Gemini and Perplexity, and build AI integration and training around it, from a team that has lived every shift since the dot-com boom and rebuilt around AI. Thirty years of marketing and operations craft, turned into systems you own, not rent.
conversation.
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115-minute discovery callA quick, no-pressure chat to understand your business and point you at the right first move. Free.
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2AI consultationA private working session to map how AI fits your unique business, and your best course of action. $660 inc. GST.
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3Training, integration or visibilityFrom there, the right path: workshops, a build, or getting you found in AI search.
Upcoming events.
Four short lessons
from Chris.
One partner for the whole
AI shift in your business.
to AI isn't
technical.
It's courage.
Most business leaders know AI is reshaping the way we work. Most are still waiting to feel ready.
"AI ate our lunch, not because we didn't know it was coming, but because we didn't act fast enough. We rebuilt from the ground up, and discovered something important along the way."
— Chris Hogan, Founder, PROACTIVE CoBetween December 2025 and February 2026, the marketing agency I founded 20 years ago lost 80% of its clients. We rebuilt. And what we learned is that the businesses who survive disruption aren't the most technically sophisticated, they're the most courageous.
PROACTIVE Co exists to give business leaders the courage to act, the capability to build, and the confidence to lead their teams through what's coming. Not through more content to consume. Through real work, with someone who has already made the mistakes so you don't have to.
Book your
AI consultation.
Every business is different, and the fastest way forward is rarely a workshop or a tool off the shelf. It is a straight conversation about your business, your goals and where AI actually moves the needle for you.
- We map how AI fits your unique business needs
- You leave with a clear, prioritised course of action
- In person in Burleigh Heads, or on Zoom anywhere in Australia
Already know you want hands-on? Book AI Coaching →
Leaders who stopped
watching and started building.
These search specialists put AI to work in a single day.
We spent a workshop day on-site at the Digital Surfer office. The team finished the day with working AI systems across finance, operations and delivery, built on their own accounts and their own data. Hear it in their own words, then read the full story.
Read the case study →We don't just train.
We build.
Beyond training, PROACTIVE Co builds AI into businesses: agents that handle real work, automations that remove the repetitive stuff, and custom AI built for your industry. It starts with a free AI Readiness Audit that scores your business across six dimensions, then follows a staged path to AI systems you own, not rent.
Start with the free AI Readiness Audit →Ready to stop
watching and
start building?
Book a free 15-minute discovery call. We'll work out where you are, and the single best next move for your business.
PROACTIVE Co · Unit 2, 41a Tallebudgera Creek Road, Burleigh Heads QLD 4220 · 1300 636 334
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