The PROACTIVE Co Blog

Building Proactive AI-capable leaders, out loud.

Field notes on Claude, AI integration and AI search. Written from Burleigh Heads on the Gold Coast, grounded in real workshops and client work, not theory.

Latest

AI Search24 August 2026·8 min read

LinkedIn is Becoming an AI Citation Surface. Here's What the Data Says.

What 89,000 LinkedIn URLs cited by ChatGPT, Google AI Mode and Perplexity reveal about the content AI trusts.

Read the article →

The Archive

August 2026

LinkedIn is Becoming an AI Citation Surface

What 89,000 LinkedIn URLs cited by ChatGPT, Google AI Mode and Perplexity reveal about the content AI trusts.

AI Search24 Aug 2026

What is GEO, and How is it Different From SEO?

The acronym soup decoded, why SEO isn't dead, and what to do with your content now.

AI Search16 Aug 2026

July 2026

AI Search Visibility on the Gold Coast & Brisbane

Getting named when buyers ask AI, and why the early movers win.

AI Search22 Jul 2026

Claude Cowork Just Went Mobile: 7 Ways to Put an AI Employee to Work

Web, mobile, background and scheduled tasks, plus the overnight content play for better AI search.

AI Tools10 Jul 2026

June 2026

Six Months In: From MeMedia to PROACTIVE Co

Losing 80% of clients, rebuilding as an AI integration consultancy, and coming full circle after thirty years in marketing.

Founder Story27 Jun 2026