One full day at Burleigh Heads. In the morning you design like a strategist, guided by the PROACTIVE marketing method from Chris's book: your purpose, your keywords, your competitors, your audience, your brand. In the afternoon you build like a developer: Claude Code writes the site, you put it live on a real URL and wire up working capture — a contact form plus a quiz funnel or booking link. Not a template. Not a subscription. A lead-generation website you own, every file of it.
This is for founders, tradies, consultants and operators who need leads, not a prettier brochure. WordPress is the most popular CMS on the internet and also the most hacked: plugins and themes that never stop needing updates, and $250+ a month to host and maintain properly, or a rebuild when it gets compromised. Page builders charge rent forever, and agencies charge $15k for what you'll build today. You'll walk out with a live lead-generation page, a funnel landing enquiries in your own CRM with an automated reply, and plain HTML with no plugins to update and no admin login to attack. Running costs: roughly $20 a month for Claude, free hosting, $12 a year for a domain.
Launching a new brand — or stuck with a website that's dated, rented from a page builder, or built by someone who's long gone. Either way you leave with one sharp lead-generation page you own outright, and a brand guidelines document that makes everything you produce afterwards match.
Existing or new business, about to put a marketing campaign into the world. Build the landing page the campaign points at: designed to convert visitors into leads, with the same keywords you'll run in your ads — which is exactly how Google Ads optimisation works.
Author, speaker, coach. A website built around you — your book, your talks, your coaching — where people book appointments or webinar seats straight into your calendar, and every enquiry lands in your own CRM.
Claude interviews you through the PROACTIVE method: your purpose and values, the keywords your customers actually type, the gap your competitors leave open, and the one audience this page captures. Those answers become your brief, and your quiz questions.
Your logo, your values and the three sites you admire become a brand guidelines document you keep forever. Then Claude drafts every section of the page in your voice, and you edit it until it sounds like you.
Claude Code builds the page from your morning's design files while you direct and preview, complete with a branded share graphic so it looks right on social media. Then it deploys to Netlify and your site is on the internet. Phones out, big screen, the good moment.
Contact form and quiz connected to your Brevo CRM with an instant automated reply, or a bookable (even payable) calendar link. Then the test: your neighbour becomes your first lead, live, from their phone.
Here's exactly what you get. By 4pm: one lead-generation page, live on a real URL, with working capture — a contact form, plus a quiz wired to your CRM with an automated reply or a booking link connected to your calendar — and a brand guidelines document you'll use for years. What I won't promise is a ten-page website in six hours; nobody can deliver that properly, so I don't sell it. You'll leave with the playbook and the prompts to add every other page yourself, and you'll actually know how, because you built the first one in the room. I've been building websites since 1998. This is the fastest honest path I know.
A professional build with this level of detail costs $3,000 to $6,000+. You build it yourself in a day, with 30 years of web experience beside you. Launch pricing while the workshop is new: the standard price is $1,499; the first cohorts get it for $990.
Launch price for the first cohorts; the standard price of $1,499 inc. GST applies once launch seats are gone. 6 seats per day so every attendee ships. In person at Burleigh Heads, 9am to 4pm with an hour for lunch. Want this for your whole team instead? See the on-site team workshop or · 1300 636 334.
Thirty years in multimedia design. Websites designed and built since 1998 — static sites exactly like the one you'll build today — and custom ecommerce back when it had to be built from scratch, long before the off-the-shelf platforms. And proactiveco.au runs on exactly what you'll build: plain HTML on Netlify, small serverless functions, Brevo doing the CRM, chat and email. The quiz funnel you'll wire up is a working version of the audit funnel taking this site's own enquiries. You're learning the real thing from someone who runs it.
Templates make your business look like everyone else's. A brief, a brand and your own words make it look like yours.
6 seats per day, so everyone ships.
If the 23rd doesn't suit (or the six seats are gone), leave your details. You'll get first pick of the next date before it's announced anywhere else, locked at the $990 launch price.
You'll hear from me before dates go public.